The Carillon
Marketing & Advertising
Read us for award-winning news.
Partner with us for our experience and reach.
Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.
Audience Engagement
THECARILLON.COM TRAFFIC
52% of pageviews originated in Manitoba
86% of pageviews originated in Canada
MONTHLY USERS:
12,200
MONTHLY SESSIONS:
18,000
MONTHLY PAGEVIEWS:
26,200
Sources: Google Analytics Monthly Average From October 2023 – March 2024
Special Features
- Partner to create your print/digital supplement or feature.
- Share content in supplements that dive into topics vital to Manitobans.
Sponsored Content
Your story – your choice.
- Create your own article or craft with our experts.
- Publish in print and digital or in FP Features.
- Promote online or through social media channels.
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
Be Seen First
Wrap your message around the news.
2-Page Wrap
Includes a front page and page 2.
4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.
FP Digital Services
Partnering with us not only guarantees success in reaching your business goals, but also unleaches the full potential of your brand with our comprehensive and customized marketing solutions.
We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.
- Owned and Operated – winnipegfreepress.com
- Brand safe engagement site
- High Impact Display Advertising
- Google Advertising
- AdWords
- Display
- YouTube
- Social Media Advertising
- Meta
- Social Media Management
- Local Search Optimization
- Web Development
Mobile & Desktop
Ad Units
Why use Bitly link:
Link Shortening:
Simplifies long URLs for easier sharing.
Analytics:
Provides detailed performance data, helping track audience engagement.
Customization:
Allows for branded, recognizable links.
Improved Sharing:
Easier to share across platforms without breaking.
Link Management:
Offers a dashboard to organize and manage links.
Integrations:
Connects with various applications to enhance marketing efforts.
Wallpaper
Specifications
thecarillon.com
Best practices
Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.
Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.
In-Stream
Video ads
thecarillon.com
Ad sizes available for In-Stream
Video: Billboard, Tall Box and Big Box
Video specifications: YouTube hosted
Video length: Recommended maximum 1 minute
Recommended minimum width in ad space: 300 pixels
Aspect ratio: 16:9
Minimum width in ad: 300 pixels
VIDEO AD SPECIFICATIONS:
Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.
Note – All videos will muted with volume controls. The reader has the option to click for sound.
Print Ad Sizes
DOUBLE TRUCK
24” X 21” (includes gutter) (20 column x 294 ag)
It is advised to not put text or logos closer than a 1/4” on either side of the middle line on the outside pages of a double truck.
FULL PAGE
11.5” X 21”
(2 column x 294 agates)
3/4 PAGE
11.5” X 15.714”
(10 column x 220 agates)
2/3 PAGE
11.5” X 13.857”
(10 column x 194 agates)
1/2 PAGE VERTICAL
5.708” X 21”
(5 column x 294 agates)
1/2 PAGE HORIZONTAL
11.5” X 10.357”
(10 column x 145 agates)
1/3 PAGE
11.5” X 6.857”
(10 column x 96 agates)
FRONT PAGE TOP BANNER
10.342” X 2”
(9 column x 28 agates)
FRONT PAGE BOTTOM BANNER
11.5” X 2”
(10 column x 28 agates)
FRONT PAGE VERTICAL BANNER
2.234” X 14.071”
(2 column x 197 agates)
INSIDE BANNER
11.5” X 3”
(10 column x 42 agates)
1/4 PAGE 6 COLUMN
6.867” X 8.714”
(6 column x 122 agates)
1/4 PAGE VERTICAL
5.708” X 10.357”
(5 column x 145 agates)
1/8 PAGE HORIZONTAL
6.867” X 4.357”
(6 column x 61 agates)
1/8 PAGE VERTICAL
3.392” X 8.714”
(3 column x 122 agates)
1/16 PAGE
4.550” X 3.286”
(4 column x 46 agates)
Many other ad sizes available upon request. 1”=14ag.
Social Media
Campaigns
Facebook Video Ad Specs:
Formats: MP4, MOV
Dimensions: 1280×720 pixels
Aspect Ratio: 9:16 to 16:9
Max File Size: 4 GB
Max Frames: 30 fps
Max Length: 240 minutes
Recommended Length:
3 minutes
Video Thumbnail:
No more than 20% text
Facebook Ad Image:
Formats: JPG, PNG
Dimensions: 1200×628 pixels
Image Ratio: 9:16 to 16:9
Images that consist of more than 20% text may experience reduced delivery
Instagram Video Ad Specs:
Formats: MP4, MOV
Minimum Resolution:
600×600 pixels
Max Resolution:
1080×1080 pixels
Aspect Ratio: 1:1
Max File Size: 4 GB
Max Video Length: 60 seconds
Max Frames: 30 fps
Instagram Stories Video Ads:
Formats: MP4, MOV
Resolution: 1080×1920 pixels
Aspect Ratio: 9:16
Max File: 4 GB
Max Video Length: 15 seconds
Instagram Image Ads:
Formats: JPG, PNG
Landscape Image Resolution:
1200×628 pixels
Square Image Resolution:
1080×1090 pixels
Stories Image Resolution:
1080×1920
Max File Size: 30 MB
LinkedIn Image Ads:
Formats: JPG, PNG
Dimensions:
1200×1200 & 800×418 pixels
Pinterest Image Ad:
Formats: JPG, PNG
Dimension: 1000×1500 pixels